an actor filming a self-tape audition

Grab Their Attention

REEL BUILDING in Los Angeles

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Before an agent agrees to meet you. Before a casting director calls you in. Before anyone in this industry takes a serious look at you, it's likely that they'll watch your reel.

And if your reel doesn't show them something compelling within the first ten seconds, they'll move on.

Your reel is not a portfolio of everything you've ever done. It's a curated argument for why you should be hired. It needs to be short, strong, specific, and immediately clear about who you are as a castable type.

Building that reel, especially when you're early in your career and don't yet have professional footage, requires strategy, preparation, and performance.

Your Reel is Part of Your First Impression

What Makes a Strong Reel

Under 60 Seconds Total

Genuine moments of listening, reacting, and connecting. Not showcasing how much you can do, but showing what you honestly are.

Broken Out by Type

Opens with Your Single Strongest Moment

Shows You Acting, Not Performing

Looks and Sounds Professional

If you have enough footage, a comedy reel and a drama reel are more useful than one mixed reel. A casting director looking for a comedic lead doesn't want to find your dramatic range first.

Not your most recent work. Not your longest scene. Your best ten seconds. You have that long to create an impression before someone decides whether to keep watching.

Poor lighting, bad sound, or shaky camera work undermines even a strong performance. Technical quality is not a substitute for performance quality, but can be incredibly important.

Most reels are too long. Casting directors and agents are busy. They probably don't want to watch four minutes of scenes to find your best moment. Put your best moment first and keep the whole thing tight.

How BLS Approaces Building Reels

At BLS, reel building is a coaching-first process.

You don't just show up and tape scenes. You develop the scenes, build the characters, and prepare the material until your performance is genuinely strong. Then you tape it, on professional equipment, with Braden directing and reading opposite you.

The result is footage that actually represents you at your best. Not what you could do when you were rushed and unprepared, but what you can do when you've done the work.

Reel Building Sessions Include:

Scene Selection and Preparation

Same-day editing and electronic delivery of your footage.

Coaching and Direction

Professional Taping

Editing and Delivery

Reel Assembly Guidance

Real-time coaching as you develop the scenes. Braden works the material with you the same way he would in any coaching session — deepening choices, accessing emotion, sharpening specificity — until the performance is ready to tape.

Sony A7II camera, Rode microphones, professional lighting array, and neutral backdrop. The same setup used for Audition Taping. Unlimited takes.

Advice on how to cut your footage into a strong, effective reel. What to use, what to cut, how to order it, and where to post it.

Choosing material that fits your type and casting, and preparing it thoroughly using BLS Technique. This stage is as important as the taping itself.

What You'll Walk Away With

• Professional-quality footage representing you at your best
• Clear guidance on how to assemble it into an effective reel
• A foundation for a strong Actors Access profile and submission presence

Pricing

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Transparent, Competitive Rates

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*During the regular hours of M-F 10a-5p Pacific Time. Coachings outside of these hours are subject to a 1.5x overtime rate.

°Typically, tapings are booked in two-hour increments, as that usually leaves enough time for coaching, taping, editing, and delivery. More time may be booked when scheduling, and in the event that the scheduled time runs out and more time is desired, it also be possible to add more time at the regular rate if Braden's schedule permits. If two hours are booked and only one hour is used, only one hour will be charged (plus taping fee if applicable**).

**The taping fee helps cover the cost of all the equipment being used to make your tape professional. If you'd like to tape over zoom, or not make use of BLS equipment, a taping fee will not be charged.

$300 / 2 hours
+ $50 taping fee**

Not sure if this is right for you? Book a $25 introductory evaluation. The fee becomes credit on your account.

Try an Eval First

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